the brand wants
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he promises, in short, the copywriter responds for all the verbal communication.
This person creates advertising ideas, participates in negotiations with strategists and in the development of strategy. Copywriters write slogans and scripts of the videos, participate in the writing of briefings, the search for a director, negotiations with the director, shootings and the sale of finished work to the client. Copywriting is essentially a work on all aspects of a single project. Continue reading