The work of a copywriter is the basis of an advertising campaign
Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a…

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Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

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The phytodizayner is a gardener and a psychologist in one bottle
It would seem that it might be better: you sit in a warm room, make flower arrangements, enjoy the contemplation of roses and lilies, talk with thick sums, fascinated by…

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the brand wants

Copywriter is a sensible word

A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he promises, in short, the copywriter responds for all the verbal communication.

This person creates advertising ideas, participates in negotiations with strategists and in the development of strategy. Copywriters write slogans and scripts of the videos, participate in the writing of briefings, the search for a director, negotiations with the director, shootings and the sale of finished work to the client. Copywriting is essentially a work on all aspects of a single project. Continue reading

Specialties in the field of advertising
Customer Service Manager In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company's…

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The photographer is a creator and a businessman
The photographer is a creative profession, on which you can earn well. But one has to either face the choice of "creative realization - profit", or have enough income from…

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