The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

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Specialties in the field of advertising
Customer Service Manager In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company's…

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Professional qualities of event manager
The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a…

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The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

Profession: P.O.S.-specialist
Times, when companies-manufacturers counted only on advertising in the media, behind. Today, large corporations order a full package of services that includes all existing mechanisms. Each buyer, having come to…

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Myths about psychologists
Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like "Psychoanalysis in comics", many, for example, newly-arrived psychophysical students are very surprised…

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