Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Prysschik Portrait of the hero
PR - transcription of the English abbreviation PR or public relations, which in the approximate translation means "public relations". Sometimes PP workers are called public relations specialists. This, of course,…

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Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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original and interesting

Myths about psychologists

Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like “Psychoanalysis in comics”, many, for example, newly-arrived psychophysical students are very surprised that everything is much more complicated and that psychology, in general, is science, and far from being as simple as it seems. Continue reading

Pharmacist is a pharmacologist

Provisor is translated from Latin as “foreseeing”. At the coffee grounds, the pharmacist, however, does not guess – he works with powders, medicines, pills. And the prediction can only supply the next batch of medicines.

An obstetrician is a specialist who thoroughly understands the medicines, their use, composition and dosages. At present, this is a specialist in the highest category, with pharmacists, consultants and other pharmacy staff working there. A modern pharmacist is a sort of pharmacologist’s manager: in theory, he can engage in the preparation and release of drugs, in fact, as a rule, he directs the process. Continue reading

Dietitian: on guard of weight and health

In the recent past, nutritionists have been engaged mainly in the selection of therapeutic nutrition for people suffering from various diseases – the correct diet can, if not cure the disease, then slow down its development significantly. Today, nutrition is understood broadly: the fashion for a healthy lifestyle and the desire to have an ideal figure leads to nutritionists a huge number of people with the sole purpose of losing weight. Here the nutritionists are irreplaceable: they will form an optimal diet and will give recommendations on how to reduce weight without harm to health. Continue reading

Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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