Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Dietitian: on guard of weight and health

In the recent past, nutritionists have been engaged mainly in the selection of therapeutic nutrition for people suffering from various diseases – the correct diet can, if not cure the disease, then slow down its development significantly. Today, nutrition is understood broadly: the fashion for a healthy lifestyle and the desire to have an ideal figure leads to nutritionists a huge number of people with the sole purpose of losing weight. Here the nutritionists are irreplaceable: they will form an optimal diet and will give recommendations on how to reduce weight without harm to health. Continue reading

Designers for advertising: creativity to order

Design in advertising – postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms – the client. And it’s necessary to create a brilliant pictorial series to stand out, attract attention and sell the product. Continue reading

Forensic - modern Sherlock Holmes
Even after the most deliberate crime, there are always evidence. Any little things: a piece of paper, a stove in an ashtray, a footprint from a shoe, a hair, a…

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The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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