Designer of interiors of apartments and offices
In the intelligent dictionary design is defined as "the design of things, cars, interiors, based on the principles of combining convenience, economy and beauty." The very term "designer" originates from…

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Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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heavier than it appears from

The designer is a stylish profession

The desire of the consumer to “make it beautiful” implies high requirements for the quality and appearance of the goods. Not to mention the highest level – the uniqueness of the brand image. Professionals in this profile are in demand.

Historical background: the origin of the word “design” in the Italian “disegno” – so in the Renaissance period designate the projects, drawings and the underlying ideas. Continue reading

Designer clothes. Where to study a profession?

Not many graduates from professional colleges in the sewing industry would like to dedicate the chosen business to life. But the acquired skills: aesthetic flair, artistic taste, creative imagination are successfully applied by them in other spheres of life. Continue reading

Myths about psychologists

Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like “Psychoanalysis in comics”, many, for example, newly-arrived psychophysical students are very surprised that everything is much more complicated and that psychology, in general, is science, and far from being as simple as it seems. Continue reading

Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

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