Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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What you need to open an online store
Today, the development of the Internet as a field for entrepreneurship has reached a high level. The network has become the place where everyone can try to prove themselves in…

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PR specialist in the labor market
Working as experts, recruiters should guarantee their clients that the best of the free professionals on the labor market are selected on their orders. Basic selection criteria: competence, specialization in…

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element of which

Polygraphic designer

A man reading the stock market section of a newspaper

Especially in a situation where the customer only in general outlines how the publication should be, the specialist can fully realize his artistic abilities, creating on the basis of a raw dataset a whole mosaic, each element of which will be in place. A good layout worker who does not retreat by work, gradually becomes a client, and then it is not necessary to look for work anymore – she is looking for him. Continue reading

Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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The photographer is a creator and a businessman
The photographer is a creative profession, on which you can earn well. But one has to either face the choice of "creative realization - profit", or have enough income from…

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