The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

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Specialties in the field of advertising
Customer Service Manager In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company's…

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Prysschik Portrait of the hero
PR - transcription of the English abbreviation PR or public relations, which in the approximate translation means "public relations". Sometimes PP workers are called public relations specialists. This, of course,…

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creativity is generated

The phytodizayner is a gardener and a psychologist in one bottle

It would seem that it might be better: you sit in a warm room, make flower arrangements, enjoy the contemplation of roses and lilies, talk with thick sums, fascinated by the beauty created by your hands. But this is only the visible side of the profession of phyto-designer – his work is much heavier than it appears from the outside.

Flora attendants
Let’s start with the fact that a florist (also called phytodesigner and arranger of flowers) needs a lot to know. The fact is that phytodizainerika is a science and a craft (albeit not without elements of art). Continue reading

Art critic – maestro of fine sciences

Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was formed at the turn of the XIX-XX centuries. Today, future and rarities are brought up in dozens of universities around the world. Learning abroad is a great opportunity not only to get high-quality education, but also to personally get acquainted with the richest art collections. Continue reading

The work of a copywriter is the basis of an advertising campaign

Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a copywriter is behind every brand, slogan, commercials.

However, the creative component of the profession is “compensated” by an unnormal schedule, the need to work in an emergency mode, offering more and more options for solving the tasks, which in principle are inherent in the advertising market as a whole. Continue reading

Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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