Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Polygraphic designer
[caption id="attachment_58" align="alignleft" width="200"] A man reading the stock market section of a newspaper[/caption] Especially in a situation where the customer only in general outlines how the publication should be,…

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The director's work in contemporary theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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creative imagination

Forensic – modern Sherlock Holmes

Even after the most deliberate crime, there are always evidence. Any little things: a piece of paper, a stove in an ashtray, a footprint from a shoe, a hair, a fingerprint – all this can help the criminalist in solving the incident.

The criminalist will figure out which weapon the offender shot, determine how these or that damage to the car appeared, as the attacker tried to close the tracks … And no he is not a psychic. Just science! The expert has a lot of means to “talk” finds: a microscope, a photo, an ultraviolet, infrared rays, and much more. His everyday life is continuous hard work, visits to the scene of crime, investigation of material evidence. Murders, robberies, road accidents – with which only you do not have to face a criminalist. The work constantly keeps the tension and hardens the character. In a word, do not get bored! Continue reading

The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

The phytodizayner is a gardener and a psychologist in one bottle

It would seem that it might be better: you sit in a warm room, make flower arrangements, enjoy the contemplation of roses and lilies, talk with thick sums, fascinated by the beauty created by your hands. But this is only the visible side of the profession of phyto-designer – his work is much heavier than it appears from the outside.

Flora attendants
Let’s start with the fact that a florist (also called phytodesigner and arranger of flowers) needs a lot to know. The fact is that phytodizainerika is a science and a craft (albeit not without elements of art). Continue reading

Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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