Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

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Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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creative imagination

Forensic – modern Sherlock Holmes

Even after the most deliberate crime, there are always evidence. Any little things: a piece of paper, a stove in an ashtray, a footprint from a shoe, a hair, a fingerprint – all this can help the criminalist in solving the incident.

The criminalist will figure out which weapon the offender shot, determine how these or that damage to the car appeared, as the attacker tried to close the tracks … And no he is not a psychic. Just science! The expert has a lot of means to “talk” finds: a microscope, a photo, an ultraviolet, infrared rays, and much more. His everyday life is continuous hard work, visits to the scene of crime, investigation of material evidence. Murders, robberies, road accidents – with which only you do not have to face a criminalist. The work constantly keeps the tension and hardens the character. In a word, do not get bored! Continue reading

The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

The phytodizayner is a gardener and a psychologist in one bottle

It would seem that it might be better: you sit in a warm room, make flower arrangements, enjoy the contemplation of roses and lilies, talk with thick sums, fascinated by the beauty created by your hands. But this is only the visible side of the profession of phyto-designer – his work is much heavier than it appears from the outside.

Flora attendants
Let’s start with the fact that a florist (also called phytodesigner and arranger of flowers) needs a lot to know. The fact is that phytodizainerika is a science and a craft (albeit not without elements of art). Continue reading

Pharmacist is a pharmacologist
Provisor is translated from Latin as "foreseeing". At the coffee grounds, the pharmacist, however, does not guess - he works with powders, medicines, pills. And the prediction can only supply…

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Scope of graphic designers
There is an opinion that web design is far from the polygraph, which is revered for the highest professional aerobatics. However, the websites of masters are strikingly different from the…

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