Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Professional qualities of event manager
The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a…

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Event-manager: work for a holiday person
A business called the event has long existed in the West, whereop pele prefer to pay money and transfer all care about the upcoming event to the shoulders of professionals.…

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Forensic – modern Sherlock Holmes

Even after the most deliberate crime, there are always evidence. Any little things: a piece of paper, a stove in an ashtray, a footprint from a shoe, a hair, a fingerprint – all this can help the criminalist in solving the incident.

The criminalist will figure out which weapon the offender shot, determine how these or that damage to the car appeared, as the attacker tried to close the tracks … And no he is not a psychic. Just science! The expert has a lot of means to “talk” finds: a microscope, a photo, an ultraviolet, infrared rays, and much more. His everyday life is continuous hard work, visits to the scene of crime, investigation of material evidence. Murders, robberies, road accidents – with which only you do not have to face a criminalist. The work constantly keeps the tension and hardens the character. In a word, do not get bored! Continue reading

Designer clothes. Where to study a profession?

Not many graduates from professional colleges in the sewing industry would like to dedicate the chosen business to life. But the acquired skills: aesthetic flair, artistic taste, creative imagination are successfully applied by them in other spheres of life.

The beginning
In Ukraine, and in particular, Kyiv has a lot of educational institutions – they used to be called SPTU, where one can learn from a seamstress, a tailor, a tailor. For example, the Kiev Higher Professional School of Service and Design (Baumana St., 8), the Kiev Higher Professional School of Clothing Design Technology (Yuri Gagarin Avenue, 22), the College of Art Modeling (5, Prosveshcheniya St.). Continue reading

Six myths about creativity

The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of a modern entrepreneur has in the concept of “creativity”. The idea, which was formerly regarded as an exclusive attribute of free or “creative” trades, has now become a categorical imperative for the life of far away from the romanticism of market “sharks”: modern corporations. Continue reading

Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Professional qualities of event manager
The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a…

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