Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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Forensic – modern Sherlock Holmes

Even after the most deliberate crime, there are always evidence. Any little things: a piece of paper, a stove in an ashtray, a footprint from a shoe, a hair, a fingerprint – all this can help the criminalist in solving the incident.

The criminalist will figure out which weapon the offender shot, determine how these or that damage to the car appeared, as the attacker tried to close the tracks … And no he is not a psychic. Just science! The expert has a lot of means to “talk” finds: a microscope, a photo, an ultraviolet, infrared rays, and much more. His everyday life is continuous hard work, visits to the scene of crime, investigation of material evidence. Murders, robberies, road accidents – with which only you do not have to face a criminalist. The work constantly keeps the tension and hardens the character. In a word, do not get bored! Continue reading

Designer clothes. Where to study a profession?

Not many graduates from professional colleges in the sewing industry would like to dedicate the chosen business to life. But the acquired skills: aesthetic flair, artistic taste, creative imagination are successfully applied by them in other spheres of life.

The beginning
In Ukraine, and in particular, Kyiv has a lot of educational institutions – they used to be called SPTU, where one can learn from a seamstress, a tailor, a tailor. For example, the Kiev Higher Professional School of Service and Design (Baumana St., 8), the Kiev Higher Professional School of Clothing Design Technology (Yuri Gagarin Avenue, 22), the College of Art Modeling (5, Prosveshcheniya St.). Continue reading

Six myths about creativity

The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of a modern entrepreneur has in the concept of “creativity”. The idea, which was formerly regarded as an exclusive attribute of free or “creative” trades, has now become a categorical imperative for the life of far away from the romanticism of market “sharks”: modern corporations. Continue reading

What you need to open an online store
Today, the development of the Internet as a field for entrepreneurship has reached a high level. The network has become the place where everyone can try to prove themselves in…

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The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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