Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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Event-manager: work for a holiday person
A business called the event has long existed in the West, whereop pele prefer to pay money and transfer all care about the upcoming event to the shoulders of professionals.…

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based on the principles

The designer is a stylish profession

Historical background: the origin of the word “design” in the Italian “disegno” – so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century, in England, the concept “design” appears, which has survived to the present day, and literally translates into meaningful development, design (as well as design, drawing, pattern). In Russian, the concept of “design” was transformed into a design art, closely related to the figurative. Continue reading

Work of the director in modern theater

The director’s work is very similar to God’s work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business.

Director (French régisseur, from Latin rego – manage) – creative worker of spectacular arts (theater, cinema, television, circus, stage). The director performs the play (stage, opera, ballet, concert or circus program) on the stage. In contemporary spectacular arts, he is often called director or director. A director who guides the creative work of the entire theater (or other entertainment group) is called the lead director. Continue reading

The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

Scope of graphic designers
There is an opinion that web design is far from the polygraph, which is revered for the highest professional aerobatics. However, the websites of masters are strikingly different from the…

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Polygraphic designer
[caption id="attachment_58" align="alignleft" width="200"] A man reading the stock market section of a newspaper[/caption] Especially in a situation where the customer only in general outlines how the publication should be,…

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