based on the principles
Historical background: the origin of the word “design” in the Italian “disegno” – so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century, in England, the concept “design” appears, which has survived to the present day, and literally translates into meaningful development, design (as well as design, drawing, pattern). In Russian, the concept of “design” was transformed into a design art, closely related to the figurative. Continue reading
The director’s work is very similar to God’s work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business.
Director (French régisseur, from Latin rego – manage) – creative worker of spectacular arts (theater, cinema, television, circus, stage). The director performs the play (stage, opera, ballet, concert or circus program) on the stage. In contemporary spectacular arts, he is often called director or director. A director who guides the creative work of the entire theater (or other entertainment group) is called the lead director. Continue reading
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.
The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading