The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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attention and sell the product

Art critic – maestro of fine sciences

Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was formed at the turn of the XIX-XX centuries. Today, future and rarities are brought up in dozens of universities around the world. Learning abroad is a great opportunity not only to get high-quality education, but also to personally get acquainted with the richest art collections. Continue reading

The work of a copywriter is the basis of an advertising campaign

Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a copywriter is behind every brand, slogan, commercials.

However, the creative component of the profession is “compensated” by an unnormal schedule, the need to work in an emergency mode, offering more and more options for solving the tasks, which in principle are inherent in the advertising market as a whole. Continue reading

Designer of interiors of apartments and offices

In the intelligent dictionary design is defined as “the design of things, cars, interiors, based on the principles of combining convenience, economy and beauty.” The very term “designer” originates from the Latin designare – to show, to plot, to do.

The interior is a relative closed and organized space in the functionally-aesthetic interior. The interior consists of the enclosure of the surface (floor, ceiling, walls), equipment, furnishings and decoration. Continue reading

Creativist - the seller of unusual ideas
Recently, the original and interesting ideas, namely "creative", are in great demand. In order to be a salesperson of ideas, you do not need to have special knowledge and prestigious…

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Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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