Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

Continue reading →

Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

Continue reading →

The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

Continue reading →

are in great

Merchandiser is a reliable springboard for a successful career in the trade

Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete with companies the sameof profile.

A customer of souls
Merchandiser – is a specialist in promotion of goods at retail outlets. It appeared in the 1930s in the United States. Merchandising in its pure form is the control of the presence of goods in the trading shelves in supermarkets, and its quality (shelf life, quality of packaging, etc.) Continue reading

Prysschik Portrait of the hero

PR – transcription of the English abbreviation PR or public relations, which in the approximate translation means “public relations”.

Sometimes PP workers are called public relations specialists. This, of course, is closer to the Russian language, but it sounds long and does not completely express the essence of the profession. Therefore, we will use the stable expression “pryaschik”. Continue reading

Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

...

Scope of graphic designers
There is an opinion that web design is far from the polygraph, which is revered for the highest professional aerobatics. However, the websites of masters are strikingly different from the…

...