Pharmacist is a pharmacologist
Provisor is translated from Latin as "foreseeing". At the coffee grounds, the pharmacist, however, does not guess - he works with powders, medicines, pills. And the prediction can only supply…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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Brand Manager: Brand Engine

Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with good quality of goods and prestige. The consumer is willing to part with “superfluous” two to three thousand rubles to buy a product, albeit more expensive, but a well-known firm. And the company gets a net profit “from the air”. More precisely from the myth that skillfully advances the brand manager. It is he who unwinds the brand of the company, trying to make it recognizable on the market, working with advertising agencies, where they come up with an idea that will separate the product from the mass of others and make it popular. Continue reading

Copywriter is a sensible word

A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he promises, in short, the copywriter responds for all the verbal communication.

This person creates advertising ideas, participates in negotiations with strategists and in the development of strategy. Copywriters write slogans and scripts of the videos, participate in the writing of briefings, the search for a director, negotiations with the director, shootings and the sale of finished work to the client. Copywriting is essentially a work on all aspects of a single project. Continue reading

Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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Designer clothes. Where to study a profession?
Not many graduates from professional colleges in the sewing industry would like to dedicate the chosen business to life. But the acquired skills: aesthetic flair, artistic taste, creative imagination are…

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