Professional qualities of event manager
The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a…

Continue reading →

Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

Continue reading →

The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

Continue reading →

appeared relatively

Specialties in the field of advertising

Customer Service Manager
In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company’s services, negotiating by telephone and personally, generating a general scheme of work, that is, planning what kind of advertising and how much each client needs, calculates the cost of all services for the manufacture, placement, registration and registration of the ordered products. In addition, he needs to keep an account of all the customers, because some advertising requires an extension after a certain time. Continue reading

Merchandiser is a reliable springboard for a successful career in the trade

Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete with companies the sameof profile.

A customer of souls
Merchandiser – is a specialist in promotion of goods at retail outlets. It appeared in the 1930s in the United States. Merchandising in its pure form is the control of the presence of goods in the trading shelves in supermarkets, and its quality (shelf life, quality of packaging, etc.) Continue reading

Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

...

Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

...