Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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Constant improvement is a guarantee of the success of the designer
The designer is a profession, and design is a product that needs to be sold. This work requires a lot of dedication. You can become a good designer, but you…

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antique and historian

Six myths about creativity

The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of a modern entrepreneur has in the concept of “creativity”. The idea, which was formerly regarded as an exclusive attribute of free or “creative” trades, has now become a categorical imperative for the life of far away from the romanticism of market “sharks”: modern corporations. Continue reading

The director’s work in contemporary theater

The director’s work is very similar to God’s work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business.

Director (French régisseur, from Latin rego – manage) – creative worker of spectacular arts (theater, cinema, television, circus, stage). The director performs the play (stage, opera, ballet, concert or circus program) on the stage. In contemporary spectacular arts, he is often called director or director. A director who guides the creative work of the entire theater (or other entertainment group) is called the lead director. Continue reading

Art critic – maestro of fine sciences

Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was formed at the turn of the XIX-XX centuries. Today, future and rarities are brought up in dozens of universities around the world. Learning abroad is a great opportunity not only to get high-quality education, but also to personally get acquainted with the richest art collections. Continue reading

Polygraphic designer
[caption id="attachment_58" align="alignleft" width="200"] A man reading the stock market section of a newspaper[/caption] Especially in a situation where the customer only in general outlines how the publication should be,…

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The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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