The work of a copywriter

Polygraphic designer
[caption id="attachment_58" align="alignleft" width="200"] A man reading the stock market section of a newspaper[/caption] Especially in a situation where the customer only in general outlines how the publication should be,…

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Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

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What you need to open an online store
Today, the development of the Internet as a field for entrepreneurship has reached a high level. The network has become the place where everyone can try to prove themselves in…

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Brand Manager: Brand Engine

Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with good quality of goods and prestige. The consumer is willing to part with “superfluous” two to three thousand rubles to buy a product, albeit more expensive, but a well-known firm. And the company gets a net profit “from the air”. More precisely from the myth that skillfully advances the brand manager. It is he who unwinds the brand of the company, trying to make it recognizable on the market, working with advertising agencies, where they come up with an idea that will separate the product from the mass of others and make it popular. Continue reading

Copywriter is a sensible word

A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he promises, in short, the copywriter responds for all the verbal communication.

This person creates advertising ideas, participates in negotiations with strategists and in the development of strategy. Copywriters write slogans and scripts of the videos, participate in the writing of briefings, the search for a director, negotiations with the director, shootings and the sale of finished work to the client. Copywriting is essentially a work on all aspects of a single project. Continue reading

Professional qualities of event manager

The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a guide to action. Successful businessmen consider it a good tone to strengthen the corporate spirit in their firms through professionally organized entertainment events. But in order for the show for the forefathers of capitalist work to succeed in glory, he must arrange the owner is still quite rare in our homeland, but a very promising profession – event manager. Continue reading

Anti-crisis marketing: how to beat competitors

A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak competition gives companies a unique opportunity to cheaply seize market share.

There are truly frightening times for marketing managers. How to react What is the optimal strategy? There are several rules of survival during the crisis period. Continue reading