The work of a copywriter

Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Constant improvement is a guarantee of the success of the designer
The designer is a profession, and design is a product that needs to be sold. This work requires a lot of dedication. You can become a good designer, but you…

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Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Specialties in the field of advertising

Customer Service Manager
In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company’s services, negotiating by telephone and personally, generating a general scheme of work, that is, planning what kind of advertising and how much each client needs, calculates the cost of all services for the manufacture, placement, registration and registration of the ordered products. In addition, he needs to keep an account of all the customers, because some advertising requires an extension after a certain time. Continue reading

Merchandiser is a reliable springboard for a successful career in the trade

Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete with companies the sameof profile.

A customer of souls
Merchandiser – is a specialist in promotion of goods at retail outlets. It appeared in the 1930s in the United States. Merchandising in its pure form is the control of the presence of goods in the trading shelves in supermarkets, and its quality (shelf life, quality of packaging, etc.) Continue reading

Prysschik Portrait of the hero

PR – transcription of the English abbreviation PR or public relations, which in the approximate translation means “public relations”.

Sometimes PP workers are called public relations specialists. This, of course, is closer to the Russian language, but it sounds long and does not completely express the essence of the profession. Therefore, we will use the stable expression “pryaschik”. Continue reading

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