Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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The work of a copywriter is the basis of an advertising campaign
Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a…

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Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

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technical processes

Polygraphic designer

A man reading the stock market section of a newspaper

Especially in a situation where the customer only in general outlines how the publication should be, the specialist can fully realize his artistic abilities, creating on the basis of a raw dataset a whole mosaic, each element of which will be in place. A good layout worker who does not retreat by work, gradually becomes a client, and then it is not necessary to look for work anymore – she is looking for him. Continue reading

The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

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Prysschik Portrait of the hero
PR - transcription of the English abbreviation PR or public relations, which in the approximate translation means "public relations". Sometimes PP workers are called public relations specialists. This, of course,…

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