The photographer is a creator and a businessman
The photographer is a creative profession, on which you can earn well. But one has to either face the choice of "creative realization - profit", or have enough income from…

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The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

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The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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public relations specialists

Prysschik Portrait of the hero

PR – transcription of the English abbreviation PR or public relations, which in the approximate translation means “public relations”.

Sometimes PP workers are called public relations specialists. This, of course, is closer to the Russian language, but it sounds long and does not completely express the essence of the profession. Therefore, we will use the stable expression “pryaschik”. Continue reading

Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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PR specialist in the labor market
Working as experts, recruiters should guarantee their clients that the best of the free professionals on the labor market are selected on their orders. Basic selection criteria: competence, specialization in…

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