The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

Continue reading →

The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

Continue reading →

Forensic - modern Sherlock Holmes
Even after the most deliberate crime, there are always evidence. Any little things: a piece of paper, a stove in an ashtray, a footprint from a shoe, a hair, a…

Continue reading →

public opinion poll

Prysschik Portrait of the hero

PR – transcription of the English abbreviation PR or public relations, which in the approximate translation means “public relations”.

Sometimes PP workers are called public relations specialists. This, of course, is closer to the Russian language, but it sounds long and does not completely express the essence of the profession. Therefore, we will use the stable expression “pryaschik”. Continue reading

Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

...

Logistics: The history of the issue
Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed. Another…

...