Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Profession: P.O.S.-specialist
Times, when companies-manufacturers counted only on advertising in the media, behind. Today, large corporations order a full package of services that includes all existing mechanisms. Each buyer, having come to…

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Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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President Thomas Jefferson

Prysschik Portrait of the hero

PR – transcription of the English abbreviation PR or public relations, which in the approximate translation means “public relations”.

Sometimes PP workers are called public relations specialists. This, of course, is closer to the Russian language, but it sounds long and does not completely express the essence of the profession. Therefore, we will use the stable expression “pryaschik”. Continue reading

Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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