Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

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P.O.S.

Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

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Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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