Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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Specialties in the field of advertising
Customer Service Manager In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company's…

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Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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