Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

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graphic designers

The designer is a stylish profession

Historical background: the origin of the word “design” in the Italian “disegno” – so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century, in England, the concept “design” appears, which has survived to the present day, and literally translates into meaningful development, design (as well as design, drawing, pattern). In Russian, the concept of “design” was transformed into a design art, closely related to the figurative. Continue reading

Phone Marketing: Pros and Cons
Telephone marketing is the lion's share of direct marketing and is, in fact, advertised by telephone. This form of sales allows you to save energy costs both to the buyer…

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Logistics: The history of the issue
Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed. Another…

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