The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

Continue reading →

Myths about psychologists
Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like "Psychoanalysis in comics", many, for example, newly-arrived psychophysical students are very surprised…

Continue reading →

Myths about psychologists
Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like "Psychoanalysis in comics", many, for example, newly-arrived psychophysical students are very surprised…

Continue reading →

graphic design

Designers for advertising: creativity to order

Design in advertising – postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms – the client. And it’s necessary to create a brilliant pictorial series to stand out, attract attention and sell the product. Continue reading

Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

...

Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

...