Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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The work of a copywriter is the basis of an advertising campaign
Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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food distribution

Logistics: The history of the issue

Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed.

Another version, more widespread and close, is associated with the participation of US troops in the Second World War. In the depths of the American General Staff, new technologies for supplying the army were developed (and used during the war). They were, if we could say so, to increase the comfort of combat operations: so that the projectiles did not have to be delivered to the position of Plastunks and that, after dinner, no American soldier not left without a usual cup of coffee and chewing gum. Everything was supposed to be in the right amount, in the right place and at the scheduled time. Continue reading

The director's work in contemporary theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

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