The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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Prysschik Portrait of the hero
PR - transcription of the English abbreviation PR or public relations, which in the approximate translation means "public relations". Sometimes PP workers are called public relations specialists. This, of course,…

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flower arrangement

The phytodizayner is a gardener and a psychologist in one bottle

It would seem that it might be better: you sit in a warm room, make flower arrangements, enjoy the contemplation of roses and lilies, talk with thick sums, fascinated by the beauty created by your hands. But this is only the visible side of the profession of phyto-designer – his work is much heavier than it appears from the outside.

Flora attendants
Let’s start with the fact that a florist (also called phytodesigner and arranger of flowers) needs a lot to know. The fact is that phytodizainerika is a science and a craft (albeit not without elements of art). Continue reading

Pharmacist is a pharmacologist

Provisor is translated from Latin as “foreseeing”. At the coffee grounds, the pharmacist, however, does not guess – he works with powders, medicines, pills. And the prediction can only supply the next batch of medicines.

An obstetrician is a specialist who thoroughly understands the medicines, their use, composition and dosages. At present, this is a specialist in the highest category, with pharmacists, consultants and other pharmacy staff working there. A modern pharmacist is a sort of pharmacologist’s manager: in theory, he can engage in the preparation and release of drugs, in fact, as a rule, he directs the process. Continue reading

The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

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Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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