Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

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Event-manager: work for a holiday person
A business called the event has long existed in the West, whereop pele prefer to pay money and transfer all care about the upcoming event to the shoulders of professionals.…

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economic knowledge

The main tasks of the marketer

The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to “use” to achieve maximum business results – this is the main task of a marketer.

Cold calculation or intuition?
“Maximum result” – the concept is wide. And what exactly does this specialist do? Continue reading

Logistics: The history of the issue
Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed. Another…

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The work of a copywriter is the basis of an advertising campaign
Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a…

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