Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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PR specialist in the labor market
Working as experts, recruiters should guarantee their clients that the best of the free professionals on the labor market are selected on their orders. Basic selection criteria: competence, specialization in…

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Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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economic disciplines

The main tasks of the marketer

The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to “use” to achieve maximum business results – this is the main task of a marketer.

Cold calculation or intuition?
“Maximum result” – the concept is wide. And what exactly does this specialist do? Continue reading

The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

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The photographer is a creator and a businessman
The photographer is a creative profession, on which you can earn well. But one has to either face the choice of "creative realization - profit", or have enough income from…

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