Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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Myths about psychologists
Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like "Psychoanalysis in comics", many, for example, newly-arrived psychophysical students are very surprised…

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distribution centers

Logistics: The history of the issue

Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed.

Another version, more widespread and close, is associated with the participation of US troops in the Second World War. In the depths of the American General Staff, new technologies for supplying the army were developed (and used during the war). They were, if we could say so, to increase the comfort of combat operations: so that the projectiles did not have to be delivered to the position of Plastunks and that, after dinner, no American soldier not left without a usual cup of coffee and chewing gum. Everything was supposed to be in the right amount, in the right place and at the scheduled time. Continue reading

Phone Marketing: Pros and Cons
Telephone marketing is the lion's share of direct marketing and is, in fact, advertised by telephone. This form of sales allows you to save energy costs both to the buyer…

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Creativist - the seller of unusual ideas
Recently, the original and interesting ideas, namely "creative", are in great demand. In order to be a salesperson of ideas, you do not need to have special knowledge and prestigious…

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