The work of a copywriter is the basis of an advertising campaign
Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a…

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Polygraphic designer
[caption id="attachment_58" align="alignleft" width="200"] A man reading the stock market section of a newspaper[/caption] Especially in a situation where the customer only in general outlines how the publication should be,…

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The work of a copywriter is the basis of an advertising campaign
Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a…

Continue reading →

creativity and innovation

Six myths about creativity

The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of a modern entrepreneur has in the concept of “creativity”. The idea, which was formerly regarded as an exclusive attribute of free or “creative” trades, has now become a categorical imperative for the life of far away from the romanticism of market “sharks”: modern corporations. Continue reading

Pharmacists during the crisis: a wide choice and a subtle approach

As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries. Yes, in Ukraine today is registered 932 thousand the unemployed, and by the end of the year their number may grow by 3 times, forecast at the State Employment Center. And if the first ones were hit by the beginning of the year mainly by economists and bankers, then the latter also touched upon the scope of pharmacy, distribution, and industrial trade Continue reading

Creativist - the seller of unusual ideas
Recently, the original and interesting ideas, namely "creative", are in great demand. In order to be a salesperson of ideas, you do not need to have special knowledge and prestigious…

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Professional qualities of event manager
The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a…

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