Anti-crisis marketing: how to beat competitors
A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak…

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The main tasks of the marketer
The modern market is absolutely unpredictable. And, nevertheless, he lives according to strict laws. They need to be known to "use" to achieve maximum business results - this is the…

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Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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creative profession

Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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