Logistics: The history of the issue
Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed. Another…

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The director's work in contemporary theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

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cost of advertising

Anti-crisis marketing: how to beat competitors

A recession is a good opportunity to inflict a victim on a rival. Media prices are falling, so advertising becomes more profitable. The combination of low media prices and weak competition gives companies a unique opportunity to cheaply seize market share.

There are truly frightening times for marketing managers. How to react What is the optimal strategy? There are several rules of survival during the crisis period. Continue reading

Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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Myths about psychologists
Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like "Psychoanalysis in comics", many, for example, newly-arrived psychophysical students are very surprised…

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