Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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Brand Manager: Brand Engine
Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with…

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concept design

The designer is a stylish profession

Historical background: the origin of the word “design” in the Italian “disegno” – so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century, in England, the concept “design” appears, which has survived to the present day, and literally translates into meaningful development, design (as well as design, drawing, pattern). In Russian, the concept of “design” was transformed into a design art, closely related to the figurative. Continue reading

The designer is a stylish profession

The desire of the consumer to “make it beautiful” implies high requirements for the quality and appearance of the goods. Not to mention the highest level – the uniqueness of the brand image. Professionals in this profile are in demand.

Historical background: the origin of the word “design” in the Italian “disegno” – so in the Renaissance period designate the projects, drawings and the underlying ideas. Continue reading

Scope of graphic designers
There is an opinion that web design is far from the polygraph, which is revered for the highest professional aerobatics. However, the websites of masters are strikingly different from the…

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Profession: P.O.S.-specialist
Times, when companies-manufacturers counted only on advertising in the media, behind. Today, large corporations order a full package of services that includes all existing mechanisms. Each buyer, having come to…

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