Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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Logistics: The history of the issue
Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed. Another…

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Specialties in the field of advertising
Customer Service Manager In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company's…

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basic knowledge

Polygraphic designer

A man reading the stock market section of a newspaper

Especially in a situation where the customer only in general outlines how the publication should be, the specialist can fully realize his artistic abilities, creating on the basis of a raw dataset a whole mosaic, each element of which will be in place. A good layout worker who does not retreat by work, gradually becomes a client, and then it is not necessary to look for work anymore – she is looking for him. Continue reading

Myths about psychologists

Moreover, any phenomenon that acquires such an extent often loses its depth. After reading the popular books like “Psychoanalysis in comics”, many, for example, newly-arrived psychophysical students are very surprised that everything is much more complicated and that psychology, in general, is science, and far from being as simple as it seems. Continue reading

The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

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The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

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