Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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American soldier

Logistics: The history of the issue

Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed.

Another version, more widespread and close, is associated with the participation of US troops in the Second World War. In the depths of the American General Staff, new technologies for supplying the army were developed (and used during the war). They were, if we could say so, to increase the comfort of combat operations: so that the projectiles did not have to be delivered to the position of Plastunks and that, after dinner, no American soldier not left without a usual cup of coffee and chewing gum. Everything was supposed to be in the right amount, in the right place and at the scheduled time. Continue reading

Designer clothes. Where to study a profession?
Not many graduates from professional colleges in the sewing industry would like to dedicate the chosen business to life. But the acquired skills: aesthetic flair, artistic taste, creative imagination are…

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Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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