Media Planner - the privilege of advertising agencies
Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for "promotion" of its name, goods or services. Who is that Although the word is…

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Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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Copywriter is a sensible word
A copywriter is the one the brand speaks with. For everything the brand wants to say about the consumer, for how he wants to look, what he calls, what he…

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American General Staff

Logistics: The history of the issue

Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed.

Another version, more widespread and close, is associated with the participation of US troops in the Second World War. In the depths of the American General Staff, new technologies for supplying the army were developed (and used during the war). They were, if we could say so, to increase the comfort of combat operations: so that the projectiles did not have to be delivered to the position of Plastunks and that, after dinner, no American soldier not left without a usual cup of coffee and chewing gum. Everything was supposed to be in the right amount, in the right place and at the scheduled time. Continue reading

Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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Six myths about creativity
The dry and rational predecessors of present-day businessmen from the 19th or early 20th century are likely to be very surprised to find out what significance in the life of…

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