Creativist - the seller of unusual ideas
Recently, the original and interesting ideas, namely "creative", are in great demand. In order to be a salesperson of ideas, you do not need to have special knowledge and prestigious…

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Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

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Pharmacist is a pharmacologist
Provisor is translated from Latin as "foreseeing". At the coffee grounds, the pharmacist, however, does not guess - he works with powders, medicines, pills. And the prediction can only supply…

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advertising character

The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

The work of a copywriter is the basis of an advertising campaign

Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a copywriter is behind every brand, slogan, commercials.

However, the creative component of the profession is “compensated” by an unnormal schedule, the need to work in an emergency mode, offering more and more options for solving the tasks, which in principle are inherent in the advertising market as a whole. Continue reading

Professional qualities of event manager
The one who works a lot and works well should have a good rest. In the world of serious Western business, this statement has long been an axiom and a…

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Merchandiser is a reliable springboard for a successful career in the trade
Now Merchandiser profession is hardly the most demanded in the field of trade. The success of a company directly depends on the professionalism of merchandisers, namely, the ability to compete…

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