Work of the director in modern theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

Continue reading →

Pharmacists during the crisis: a wide choice and a subtle approach
As a result of the deepening of the economic crisis, we are now witnessing a wave of staff cuts, involving not only representatives of different professions, but, unfortunately, different countries.…

Continue reading →

Dietitian: on guard of weight and health
In the recent past, nutritionists have been engaged mainly in the selection of therapeutic nutrition for people suffering from various diseases - the correct diet can, if not cure the…

Continue reading →

advertising campaign

Specialties in the field of advertising

Customer Service Manager
In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company’s services, negotiating by telephone and personally, generating a general scheme of work, that is, planning what kind of advertising and how much each client needs, calculates the cost of all services for the manufacture, placement, registration and registration of the ordered products. In addition, he needs to keep an account of all the customers, because some advertising requires an extension after a certain time. Continue reading

The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

The work of a copywriter is the basis of an advertising campaign

Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a copywriter is behind every brand, slogan, commercials.

However, the creative component of the profession is “compensated” by an unnormal schedule, the need to work in an emergency mode, offering more and more options for solving the tasks, which in principle are inherent in the advertising market as a whole. Continue reading

The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

...

The director's work in contemporary theater
The director's work is very similar to God's work, so there is a big risk of playing. The process of uniqueness of creativity is very important in this business. Director…

...