Art critic - maestro of fine sciences
Art science is a fairly young science: it appeared in the 18th century thanks to Johann Winkelmann, a German antique and historian. And as a university specialty art history was…

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What you need to open an online store
Today, the development of the Internet as a field for entrepreneurship has reached a high level. The network has become the place where everyone can try to prove themselves in…

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Designer clothes. Where to study a profession?
Not many graduates from professional colleges in the sewing industry would like to dedicate the chosen business to life. But the acquired skills: aesthetic flair, artistic taste, creative imagination are…

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advertising agency

Specialties in the field of advertising

Customer Service Manager
In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company’s services, negotiating by telephone and personally, generating a general scheme of work, that is, planning what kind of advertising and how much each client needs, calculates the cost of all services for the manufacture, placement, registration and registration of the ordered products. In addition, he needs to keep an account of all the customers, because some advertising requires an extension after a certain time. Continue reading

Media Planner – the privilege of advertising agencies

Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for “promotion” of its name, goods or services.

Who is that
Although the word is unknown to everyone, there is a lot of demand for media planes. A professional media planner in a large company may well count on a salary of $ 1,500. As for small organizations, they pay less, but still quite impressive: most likely, the director will assign a salary of at least $ 400. Continue reading

The work of a copywriter is the basis of an advertising campaign

Functional responsibilities
Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote promotional products; creation of articles of advertising character, slogans, scenarios; Adaptation and editing of advertising texts.

The main specificity of the work of these specialists is that the copywriter must take into account the wishes of the customers and the management, and not only their “creative” opinion. It often happens that in the process of work the task is re-examined and it is necessary to rework all the material. Or it turns out that the customer did not want to explain it at all. Continue reading

Profession: P.O.S.-specialist
Times, when companies-manufacturers counted only on advertising in the media, behind. Today, large corporations order a full package of services that includes all existing mechanisms. Each buyer, having come to…

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Polygraphic designer
[caption id="attachment_58" align="alignleft" width="200"] A man reading the stock market section of a newspaper[/caption] Especially in a situation where the customer only in general outlines how the publication should be,…

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