The designer is a stylish profession
The desire of the consumer to "make it beautiful" implies high requirements for the quality and appearance of the goods. Not to mention the highest level - the uniqueness of…

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The designer is a stylish profession
Historical background: the origin of the word "design" in the Italian "disegno" - so in the Renaissance period designate the projects, drawings and the underlying ideas. In the sixteenth century,…

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The phytodizayner is a gardener and a psychologist in one bottle
It would seem that it might be better: you sit in a warm room, make flower arrangements, enjoy the contemplation of roses and lilies, talk with thick sums, fascinated by…

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advertising agencies

Media Planner – the privilege of advertising agencies

Mediaplaner is the scheme of the most profitable investment of funds allocated by the firm for “promotion” of its name, goods or services.

Who is that
Although the word is unknown to everyone, there is a lot of demand for media planes. A professional media planner in a large company may well count on a salary of $ 1,500. As for small organizations, they pay less, but still quite impressive: most likely, the director will assign a salary of at least $ 400. Continue reading

Brand Manager: Brand Engine

Why are Soni tvs more expensive than others? Because Soni is a brand, a branded brand that everyone knows. And it is connected in the mind of the consumer with good quality of goods and prestige. The consumer is willing to part with “superfluous” two to three thousand rubles to buy a product, albeit more expensive, but a well-known firm. And the company gets a net profit “from the air”. More precisely from the myth that skillfully advances the brand manager. It is he who unwinds the brand of the company, trying to make it recognizable on the market, working with advertising agencies, where they come up with an idea that will separate the product from the mass of others and make it popular. Continue reading

The work of a copywriter is the basis of an advertising campaign

Copywriter is one of the relatively new professions for Ukraine. Domestic universities have not yet offered training in this specialty, although its popularity is great, because the work of a copywriter is behind every brand, slogan, commercials.

However, the creative component of the profession is “compensated” by an unnormal schedule, the need to work in an emergency mode, offering more and more options for solving the tasks, which in principle are inherent in the advertising market as a whole. Continue reading

Pharmacist is a pharmacologist
Provisor is translated from Latin as "foreseeing". At the coffee grounds, the pharmacist, however, does not guess - he works with powders, medicines, pills. And the prediction can only supply…

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Designers for advertising: creativity to order
Design in advertising - postcards, flyers, booklets, posters, stretch marks. Creativity in the rigid framework: the topic and the task dictated by the marketer, the terms - the client. And…

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