The work of a copywriter is the basis of an advertising campaign
Functional responsibilities Among the main responsibilities of the copywriter can be designated such as participation in the elaboration of the strategy of the advertising campaign; offer creative ideas to promote…

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Phone Marketing: Pros and Cons
Telephone marketing is the lion's share of direct marketing and is, in fact, advertised by telephone. This form of sales allows you to save energy costs both to the buyer…

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Logistics: The history of the issue
Regarding the occurrence of logistics there are two versions, not excluding, however, one another. One says that in the Roman Empire a special system of food distribution was developed. Another…

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advertising

Specialties in the field of advertising

Customer Service Manager
In an advertising agency such manager carries out a number of duties. He is engaged in the search of customers, providing them with information about the company’s services, negotiating by telephone and personally, generating a general scheme of work, that is, planning what kind of advertising and how much each client needs, calculates the cost of all services for the manufacture, placement, registration and registration of the ordered products. In addition, he needs to keep an account of all the customers, because some advertising requires an extension after a certain time. Continue reading

Prysschik Portrait of the hero

PR – transcription of the English abbreviation PR or public relations, which in the approximate translation means “public relations”.

Sometimes PP workers are called public relations specialists. This, of course, is closer to the Russian language, but it sounds long and does not completely express the essence of the profession. Therefore, we will use the stable expression “pryaschik”. Continue reading

Creativist - the seller of unusual ideas
Recently, the original and interesting ideas, namely "creative", are in great demand. In order to be a salesperson of ideas, you do not need to have special knowledge and prestigious…

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Designer of interiors of apartments and offices
In the intelligent dictionary design is defined as "the design of things, cars, interiors, based on the principles of combining convenience, economy and beauty." The very term "designer" originates from…

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